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The global video streaming market size was estimated at USD 158.25 billion in 2025 and is predicted to increase from USD 192.59 billion in 2026 to approximately USD 1,127.85 billion by 2035, expanding at a CAGR of 21.7% from 2026 to 2035. The increasing popularity of OTT platforms in developed nations is expected to drive the growth of the video streaming market.
The global video streaming market is experiencing rapid expansion, driven by rising broadband penetration, widespread smartphone adoption, and a global shift from traditional television toward on-demand digital content. The industry is projected to continue growing at a strong double-digit CAGR over the next decade, supported by the increasing popularity of subscription-based, ad-supported, and hybrid streaming models. Advances in cloud delivery, AI-powered personalization, ultra-high-definition formats, and low-latency streaming are further elevating user expectations and accelerating platform adoption.
AI has played a prominent role in the video streaming industry. The integration of AI in video streaming platform helps in reducing piracy creating metadata, personalizing content and some others. In December 2025, Joyn launched Joyce. Joyce is an AI-enabled streaming platform built on Googles Gemini platform.
Numerous tech companies have collaborated with streaming providers for launching new video streaming platforms.
The streaming companies have started launching several OTT platforms to the cater the needs of the end-users.
The popularity of online gaming channels is expected to create numerous growth opportunities for the market players in the future.
The technological advancements in online streaming platforms such as YouTube and Hulu is likely to reshape the industry in the upcoming years.
| Report Coverage | Details |
| Market Size in 2026 | USD 192.59 Billion |
| Market Size by 2035 | USD 1,127.85 Billion |
| Growth Rate From 2026 to 2035 | CAGR of 21.7% |
| Base Year | 2025 |
| Forecast Period | 2026-2035 |
| Segments Covered | By Type Insights, By Solution Insights, By Platform Insights, By Revenue Model Insights |
| Market Analysis (Terms Used) | Value (USD Million/Billion) or (Volume/Units) |
| Regional scope | North America; Europe; Asia Pacific; Latin America; MEA |
| Key Companies Profiled | Akamai Technologies, Amazon Web Services, Inc., Apple Inc., Cisco Systems, Inc., Google LLC, Kaltura, Inc., Netflix, Inc., IBM, Wowza Media Systems, LLC, Hulu, LLC |
The live video streaming segment held the largest share of the industry. The growing emphasis of tech developers to design live video streaming platforms for delivering on-the-go video streaming experience to the people has driven the market expansion. Moreover, the rising adoption of live video streaming platform by smartphone users is expected to drive the growth of the video streaming market.
The non-linear video streaming segment is expected to grow with a notable growth rate during the forecast period. The rising focus of consumers to adopt non-linear video streaming platforms for enjoying videos according to their requirements has boosted the market expansion. Moreover, numerous advantages of this streaming platform including personalization, enhanced user control, improved creativity and some others is expected to foster the growth of the video streaming market.
The over-the-top (OTT) segment dominated the market. The increasing popularity of numerous OTT platforms such as Prime, Hotstar, Zee5 and some others has boosted the market expansion. Also, rapid investment by OTT providers to launch new services in isolated areas is expected to proliferate the growth of the video streaming market.
The internet protocol tv (IPTV) segment is expected to expand with a considerable CAGR during the forecast period. The growing adoption of internet protocol tv services in developed nations for experiencing sports and music has boosted the market growth. Additionally, partnerships among telecom companies and IPTV service providers to launch high-quality services is expected to bolster the growth of the video streaming market.
The smartphones segment held the largest share of the video streaming market. The increasing sales of smartphones in numerous countries including China, the U.S., India, UK and some others has boosted the market expansion. Additionally, rapid investment by market players for developing advanced smartphone streaming platforms is expected to boost the growth of the video streaming market.
The smart TVs segment is expected to grow with the highest CAGR during the forecast period. The surging adoption of smart TVs by mid-aged people for enhancing their content viewing experience has boosted the market growth. Moreover, the increasing focus of electronics companies to develop high-quality smart TVs is expected to drive the growth of the video streaming market.
The subscription segment dominated the market. The growing adoption of subscription-based model among the youths due to their cost-effectiveness and flexibility has driven the market expansion. Moreover, surging emphasis of streaming platforms to launch subscription-based services to cater the needs of the end-users is expected to boost the growth of the video streaming market.
The rental segment is expected to rise with a significant CAGR during the forecast period. The rising demand for rental platforms among large enterprises to deliver high-quality video experience has boosted the market growth. Additionally, numerous advantages of rental models including lower upfront costs, flexibility, reduced ownership burdens, and some others is expected to drive the growth of the video streaming market.
How North America Dominated the Video Streaming Market in 2025?
North America led the video streaming market. The growing popularity of live video streaming platforms in several nations including the U.S., Canada, Mexico and some others has driven the market expansion. Also, the increase in number of OTT subscribers coupled with rapid expansion of the online gaming sector is expected to drive the growth of the video streaming market in this region.
The U.S. is the major contributor in this region. The presence of several market players such as Hulu, Netflix, Google and some others has boosted the market expansion. Moreover, the the presence of numerous market players such as Hulu, LLC, Amazon Web Services, Inc, Netflix, Inc and some others is playing a vital role in shaping the role in shaping the role in shaping the industrial landscape.
.webp "Netflix Revenue in US$ Thousand (2023-24)")
Why is Europe considerable region in the Video Streaming Market?
Europe is expected to rise with a considerable CAGR during the forecast period. The rising sales of smart TVs in several countries such as Germany, France, Italy, UK and some others has driven the market growth. Additionally, partnerships among OTT providers and telecom companies along with increasing consumer preference to adopt Pay-TV services is expected to boost the growth of the video streaming market in this region.
U.K. is a significant contributor in this region. The growing consumer preference to adopt IPTV services along with technological advancements in the telecom sector has boosted the market expansion. Moreover, the surging trend of smartphone-based streaming platforms is playing a prominent role in shaping the industrial landscape.
Asia Pacific Video Streaming Market Trends
Asia Pacific held a significant share of the industry and is seen to grow at the notable rate. The growing popularity of online video streaming platforms in various nations including China, India, Japan, South Korea and some others has boosted the market expansion. Moreover, the rising popularity of desktop streaming platforms is expected to drive the growth of the video streaming market in this region.
India led the market in this region. The surging emphasis of market players to launch new streaming services along with increasing popularity of non-linear video streaming platforms has boosted the market growth. Moreover, the growing adoption of online streaming by edtech companies is playing a vital role in shaping the industry in a positive manner.
| Company | Headquarters | Offerings |
| Akamai Technologies | Massachusetts, USA | Akamai Technologies is a global leader in cloud computing, cybersecurity, and content delivery (CDN), operating the worlds largest distributed edge platform to make the internet faster, more reliable, and secure for businesses and users. |
| Amazon Web Services, Inc. | Washington, USA | Amazon Web Services (AWS) is Amazons leading cloud computing platform, offering on-demand IT services like storage, computing power, databases, AI, and analytics over the internet with a pay-as-you-go model, enabling startups, enterprises, and governments to build, deploy, and scale applications faster and more cost-effectively than traditional IT infrastructure. |
| Apple Inc. | California, United States | Apple Inc. is a multinational technology company headquartered in Cupertino, California, that designs, manufactures, and markets consumer electronics, software, and online services. |
| Cisco Systems, Inc. | California, United States | Cisco Systems, Inc. is a global tech giant known for designing, manufacturing, and selling networking hardware (routers, switches), software, and services for secure connectivity, collaboration (Webex), and cloud management. |
| Google LLC | California, United States | Google LLC is an American multinational technology company and a subsidiary of Alphabet Inc. The companys main products and services include search, online advertising, cloud computing, software, hardware, and operating systems. |
| Kaltura, Inc. | New York City, USA | Kaltura, Inc. (NASDAQ: KLTR) is a global leader in video technology, providing an AI-powered Video Experience Cloud for enterprises, education, and media, enabling live/on-demand video for communication, learning, marketing, and entertainment via platforms for webinars, virtual classrooms, TV streaming, and more, helping organizations engage audiences from NYC globally. |
| Netflix, Inc. | California, United States | Netflix, Inc. is a global media & technology giant, founded 1997, offering subscription streaming of TV shows, films, and games via internet-connected devices. |
| IBM | New York, United States | International Business Machines Corporation, or IBM, is a global technology company providing hybrid cloud and AI solutions and consulting services. This company integrates technology and expertise to help clients solve business problems. |
| Wowza Media Systems, LLC | Colorado, USA | Wowza Media Systems, LLC is a leading Colorado-based tech company providing powerful, flexible video/audio streaming software and cloud solutions (like Wowza Video, Streaming Engine) that let businesses deliver live and on-demand content to any device, at any scale, with low latency for diverse use cases from corporate events to smart manufacturing. |
| Hulu, LLC | California, United States | Hulu, LLC is a major US-based streaming service (owned by Disney) offering on-demand & live TV/movies. It provides streaming of TV shows, movies, news, and sports, featuring both licensed content and exclusive Hulu Originals. |
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